PRIVACY POLICY
Last Updated: April 6, 2025
Welcome to Performance Formula, operated by Performance Formula LLC ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share personal data when you use our mobile app, Performance Formula (the “App”), available on the Apple App Store.
By downloading or using the App, you agree to this policy.
1. Data We Collect
We may collect the following types of personal and usage information, either directly from you or through your device:
a. Personal Data
Full name, email address, phone number, date of birth, gender, profile photo, and location.
Account login credentials and user preferences.
b. Health & Fitness Data
Fitness goals, workout history, weight, nutrition intake, biometrics, and other health inputs you provide.
c. Device Data & Identifiers
Device type, operating system, language, screen resolution, IP address, app version, and usage logs.
Apple-provided device identifiers (IDFA, IDFV) for analytics and personalization.
d. Usage and Interaction Data
In-app behavior, session activity, screen navigation, taps, and feature interactions.
e. Payment Data
While we do not store credit card numbers directly, we process subscription payments via Apple’s In-App Purchase system.
f. Tracking Technologies
We use tracking tools such as SDKs and analytics (e.g., Firebase, Appsflyer) to monitor engagement and improve the experience.
If used for advertising, App Tracking Transparency (ATT) consent will be requested per Apple’s policy.
2. How We Use Your Data
We may use your information to:
Deliver and personalize the App’s features and content
Provide customer support and respond to inquiries
Track app usage and performance trends
Improve services, algorithms, and user experience
Send updates, notifications, and fitness recommendations
Comply with legal obligations and prevent fraud
We do not use your data to track you across other companies’ apps or websites without your consent.
3. Third-Party Sharing
We do not sell or rent your personal data. However, we may share limited data with:
Service Providers: For cloud hosting, analytics, support, and email communications
Legal Authorities: When required by law, subpoena, or valid legal process
Apple: For in-app purchase processing and authentication
Advertising or Attribution Partners: Only with explicit opt-in consent (under ATT)
4. Data Retention
We retain personal and usage data as long as your account remains active or as necessary to fulfill operational and legal obligations. You may request deletion of your data at any time.
5. User Controls and Privacy Rights
You may:
Access your data via your profile or by request
Request the correction of any inaccurate personal data
Request the deletion of your account and associated data
Manage permissions for push notifications, location, and health data via iOS settings
Opt out of marketing emails using the unsubscribe link or by contacting us directly
6. Security Measures
We use encryption, secure servers, and access controls to protect your data. While we strive to ensure your information is secure, no method is 100% foolproof.
7. Children’s Privacy
The App is not intended for children under 13, and we do not knowingly collect data from them. If we learn that a child under 13 has provided personal data, we will delete it immediately.
8. International Users
Our services are operated from the United States. If you access the App from outside the U.S., you consent to transferring your information to the U.S. and acknowledge that your data may be subject to U.S. laws.
9. Changes to This Policy
We may update this Privacy Policy at any time. The latest version will be available within the App and on our website. Continued use of the App constitutes your agreement to any changes.
10. Contact Us
For any privacy-related questions, requests, or concerns, contact us at:
Performance Formula LLC
📧 support@performanceformula.org
🌐 www.performanceformula.org